Rihanna aka Riri will no longer be the face of , Nivea. Stefan Heidenreich, the new CEO of Nivea's parent company Beiersdorf, announced that they were parting ways with riha 'nna.The Daily Mail reports that Heidenreich told German newspaper Welt that Ri's presumed raunchy bad girl image does not work with the 100-year-old brand's more family oriented market. He went on to say "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna," he added . "Nivea is a company which stands for trust, family and reliability."
You know Riri was defo going to reply right. Well she didn't dissapoint. Her response to his statement was tweeting out his headshot with the caption, "No caption necessary." While it may seem like Rihanna had been fired by Nivea. A spokesperson for the CEO clarified that Riri's contract had come to an end and that they were not going to renew her contract.
You know Riri was defo going to reply right. Well she didn't dissapoint. Her response to his statement was tweeting out his headshot with the caption, "No caption necessary." While it may seem like Rihanna had been fired by Nivea. A spokesperson for the CEO clarified that Riri's contract had come to an end and that they were not going to renew her contract.
No comments:
Post a Comment